21 Most Instagrammable Places in Tulum in 2024 (with Photos!)

Tulum, Mexico, isn’t just a beach paradise; it’s a treasure trove for any avid Instagrammer, TikTok-er, or photographer seeking that perfect shot. There are so many Instagrammable places in Tulum that it’s like this city was made for photos!

Colorful street art, beach swings, and breathtaking cenotes also add to Tulum’s charm, ensuring there’s absolutely no shortage of Instagram-worthy photo spots to explore.

(But it’s worth visiting for more than just photos – with its stunning Mayan ruins, it also offers a glimpse into history!)

Whether you’re lounging at a beach club or wandering the charming streets (Follow That Dream sign, I’m looking at you!), Tulum has something for every kind of photo enthusiast.

Here’s the catch… with Tulum’s new TQO airport, I could picture Tulum becoming even more popular in upcoming years! So I’ll offer tips on things you should know before visiting these Tulum photo spots. (You can also check out my post on Tulum hidden gems here!)

Unfortunately, some places also have restrictions with professional cameras (regardless of if you’re an amateur photographer or shooting professionally!). I’ll give you deets for the spots that charge extra for professional cameras or don’t allow them at all.

Also of note: a rental car makes getting around Tulum easy! We flew directly into TQO and got a rental car right at the airport, which made traveling around so convenient. You could also bike or bus to most of these spots.

Without further ado, here are the most Instagrammable places in Tulum!

1. Vesica Tulum

Hours: Daily from 11 am to 6 pm
Cost: $300 pesos (~$18 USD) entrance fee per person, plus either $500 (~$29.50 USD) or $1000 (~$60 USD) minimum consumption, depending on where you sit. Pay by credit card only.
Photography: Vesica does not allow professional cameras unless you schedule with them ahead of time and pay a hefty fee!

Let’s start with Vesica Tulum, a must-visit spot for your Instagram feed! This eco-chic venue is nestled in the jungle and features stunning cenotes and lush greenery.

While Tulum has a ton of beach clubs, there aren’t many cenote clubs! But Vesica is one, and it’s the perfect backdrop for your next Instagram photo.

Along with delicious food served right to your lounge bed, Vesica Tulum is known for its sustainable practices, blending natural beauty with an eco-friendly design.

Late afternoon is the best time for a photo shoot when the light is perfect and the place is less crowded. Don’t miss capturing the hanging swings and serene water reflections!

2. Playa Paraiso

Hours: Daily from 10 am to 6 pm
Cost: There is no entrance fee. Renting beach furniture costs between $100 and $500 Mexican pesos ($6-30 USD), depending on your selection. Additionally, there is a separate fee of $60 pesos per person to enter the national park.

Playa Paraiso is a slice of Tulum that’s all about those pristine sands and crystal-clear waters, and yes, it’s every bit as photogenic as you’ve heard.

The place isn’t huge, so finding that perfect shot at the beach club itself might become a bit of a mini-adventure. However, the beach stretches for so long and you can get plenty of content on the beach!

Don’t miss Playa Paraiso’s famous leaning palm tree and its beach swings.

After you’ve nailed the perfect post, there’s no shortage of spots to kick back with local eats or a refreshing drink. 

3. Nomade

Hours: La Popular from 12 pm to 11 pm; Beach Club from 10 am to 6 pm
Cost: See the Beach Club menu here. Credit card only.
Parking: Paid parking lot across the street is typically $200 pesos (~$12 USD)
Photography: Professional cameras not allowed

It is no surprise that Nomade in Tulum is an Instagram hotspot. Moreover, this beachfront retreat’s bohemian-chic vibe seamlessly blends with its lush jungle surroundings, creating a picturesque setting that’s perfect for photos.

While you could pay the minimum spend to hang out at the Nomade beach club, if you only have time for a meal, there is no minimum requirement. (We only had time to dine here and I’m so glad that we did! This also was our favorite meal in Tulum – the food here is excellent!)

Both of Nomade’s restaurants, La Popular and the Beach Club, are just so cute! La Popular has a beautiful Mediterranean style while the beach restaurant has gorgeous boho vibes.

4. Cenote Atik

Hours: Daily from 9 am to 5:30 pm
Cost: Entrance fee of $299 pesos (~$18 USD) per person. Credit card accepted.
Parking: Free parking lot
Photography: Additional $299 pesos to bring a professional camera

You don’t want to miss out on Cenote Atik when you’re in Tulum. It’s a Tulum hidden gem that is one of the most beautiful cenotes I’ve ever seen!

For a really dreamy shot, walk around to get a shot sitting on the ladder; you won’t find a more picturesque ladder than the one at Cenote Atik. With the waterfall in the background, it’s truly one of the most Instagrammable places in Tulum! Alternatively, the staircase entry will also lead you down to the cool waters of the cenote.

Take a moment to enjoy the view from either entrance before descending. Both entrances offer a stunning view of the cenote from above.

There’s even a rock in the middle of the water you can stand on for a really cool photo, though sometimes it’s underwater. (It was underwater when we visited.) These simple and stunning features make Cenote Atik the place to be for that perfect Tulum shot.

5. Mistico Garden

Hours: Daily from 9 am to 1 am
Cost: See their menu here.
Parking: Street parking or free parking out front; spaces are limited

Located in the heart of Tulum’s La Veleta, Mistico Garden is a hookah bar and restaurant – and one of Tulums lesser-known Instagrammable spots.

Offering both indoor and outdoor dining options, it’s their outdoors that really shine with beautiful swings, a variety of seating options, and its flower-covered entrance.

Beyond being a great photo spot, it’s a great spot to relax and savor eclectic cuisine, flavorful cocktails, and hookah if you so please. We loved dining here – it was our favorite food after Nomade Tulum.

For more information, check out their website: Mistico Garden

6. Laguna Kaan Luum

Hours: Daily from 9 am to 4 pm
Cost: Entrance fee of $300 pesos (~$18 USD) per person, cash only.
Parking: Free parking lot

Talk about one of the most Instagrammable places in Tulum!

Laguna Kaan Luum is a giant cenote lagoon that’s become a must-see for its crystal-clear turquoise waters in the heart of the lush jungle.

There are cute little Instagram moments with swings, hammocks, a heart platform, and more. You’ll also find a viewing platform to see more of the cenote from above.

And if you’re visiting Tulum during seaweed season and find the beaches less appealing with clumps of brown, know that this place is seaweed free!

7. Neek Tulum

Hours: Daily from 10:30 am to 7 pm (sometimes they have private events, so DM their Instagram to confirm hours if you plan to stay after 6 pm)
Cost: Entrance fee of $200 pesos per person (~$12 USD)
Parking: Free parking lot

Neek is one of the lesser-known Tulum photo spots. While it may be lesser-known, as a restaurant/lagoon club, space can be limited so you’ll want to DM their Instagram to make a reservation.

Neek is nestled on the shores of Laguna Napolitos and is just a quick jaunt from downtown Tulum.

We stopped here on our way to Tulum from the Tulum Airport (TQO), and suddenly, bam, it felt like we hit paradise. Seriously Insta-worthy—swings, hammocks, turquoise water galore.

Even the walk from the parking lot is lush with palms… don’t miss that epic jungle photo spot!

8. Cenote Santa Cruz

Hours: Daily from 10 am to 5 pm
Cost: Entrance fee of $250-300 pesos (~$15-18 USD) per person, cash only. (We paid $250 on a weekday but I read reviews that said it cost $300, so that may be a weekend cost.)
Parking: Free parking lot

This is one of the best places to take pictures in Tulum, hands down! Especially because this is a total hidden gem, and if you show up between 10am and noon, you may have the entire place to yourself! That was our experience!

Nestled within the jungle, Cenote Santa Cruz offers crystal-clear water that is absolutely gorgeous! Even on a cloudy day, the water maintains its stunning blue hue, adding to this natural wonder’s allure.

With its mesmerizing limestone formations and lush surroundings, this cenote is a must-visit for anyone seeking Instagram-worthy shots and a refreshing swim. Don’t miss a photo at the cute swing in the water!

9. Matcha Mama

Hours: Daily from 8 am to 6 pm
Cost: See their menu here.
Parking: Find street parking if you can – otherwise you’ll need to park in a parking lot and pay ~200 pesos or $12 USD.

Matcha Mama is a boho-chic café located on Beach Road and in Centro, Tulum. Well before my first visit to Tulum I knew about this place… it’s simply one of the most Instagrammable places in Tulum!

When you visit, you’ll find yourself in a tropical hut vibe with swings for seats at the counter—perfect for those Instagram-worthy photos! Grab a smoothie and snap away!

10. Ven a la Luz Sculpture

Hours: Daily from 9 am to 10 pm
Cost: Entrance fee of $60 pesos (~$3 USD) per person.
Parking: Paid parking lot across the street is typically $200 pesos (~$12 USD)

Here’s another of Tulum’s most famous Instagrammable places! Chances are you’ve seen this sculpture pop up in your feed if you know anyone who has visited Tulum.

So if you’re in Tulum and looking for that perfect Instagram shot, head over to Ven a la Luz at the Ahau Hotel.

It’s a stunning, towering sculpture by South African artist Daniel Popper, and it’s easy to see why it’s a social media favorite. You’ll pay an entrance fee for the sculpture park, then hop in a line to take a photo at this popular sculpture. You get one minute once it’s your turn!

Since it’s such an iconic Tulum photo spot, but be prepared for a bit of a wait, especially on weekends. Show up early on a weekday to avoid the lines – that’s what we did and we were able to get back in line a few times to get the shots we wanted!

11. Mia Tulum

Hours: Daily from 8 am to 11 pm
Cost: Typically there is a minimum spend per person of at least $1000 pesos (~$60 USD) on weekdays or $1300 pesos (~$76 USD). These amounts go toward your food or drinks.
Parking: Paid parking lot across the street is typically $200 pesos (~$12 USD)

Mia Tulum is one of the most Instagrammable beach clubs in Tulum! It’s famous for its relaxed, bohemian vibes and beautiful beach access. Picture coconut palms swaying over white sand dunes, set against a turquoise sea.

Enjoy their international cuisine restaurant while lounging poolside or by the ocean. (They are also known for great electronic music beach parties with world-renowned DJs!)

While their Instagrammable photo spots change from time to time, there’s usually some cute Instagram moment ready for you! And regardless of what photo backdrop they’ve prepared for you, you simply can’t miss a photo at their entrance tunnel!

12. Tulum Pueblo

Tulum Pueblo, the lively town center of Tulum, is known for its colorful streets and relaxed vibe. Additionally, it’s close to amazing Mayan ruins and beautiful beaches, just a bike ride away.

You’ll find lots of local restaurants and artisan shops, perfect for experiencing authentic Mexican culture. Moreover, it’s super photogenic, with cool murals and rustic charm everywhere you loo

13. Cenote Calavera

Hours: Daily from 9 am to 5 pm
Cost: Entrance fee of $250 pesos (~$15 USD) per person
Parking: Free parking lot
Photography: Additional $250 pesos if you want to bring a professional camera

Cenote Calavera, also known as the Temple of Doom, is undoubtedly a must-see in Tulum. Not only is it renowned for its crystal-clear water, but diving through its skull-like openings also offers a truly unique experience that shouldn’t be missed.

Moreover, popular on Instagram for its eerie beauty, it’s great for adventure lovers and casual swimmers alike.

Also, it’s part of the world’s longest underground river system, adding to its appeal.

14. Gran Cenote

Hours: Daily from 8 am to 5 pm
Cost: Adults pay an entrance fee of 500 pesos (~$30 USD), while children aged 4-12 are charged 150 pesos (~$10 USD). Additionally, locker rental is available for 30 pesos (~$2 USD), and snorkeling equipment can be rented for an extra 80 pesos (~$5 USD).
Parking: Free parking lot
Photography: I’d seen multiple articles saying you cannot bring a professional camera here. However, I asked the worker there and he said we could bring ours… at no charge!

Here’s another beautiful cenote, located just a short ride from Tulum’s center.

Gran Cenote is famous for its crystal-clear waters and the chance to swim alongside turtles and colorful fish.

It’s a hit on Instagram because of its stunning open-air setting surrounded by caves. With its easy access and the unique experience it offers, it’s no wonder it’s a must-visit spot in Tulum

15. Sfer Ik

Hours: Daily from 10 am to 10 pm
Cost: Entrance fee of $400 pesos (~$24 USD) per person. However, there’s a discounted fee of $200 pesos (~$12 USD) for certain groups: visitors who show tickets from the same day, students, teachers, and older adults with identification.

SFER IK Museion is renowned for its creative and eco-friendly approach, offering visitors the chance to engage with art and nature in a unique way. It’s a haven for those who love architecture and nature.

Moreover, the museum seamlessly blends art with its lush surroundings, featuring winding pathways and bridges made of vine-like bejuco wood.

As you explore, you’ll encounter captivating artwork among the flowing cement walls that occasionally open up to reveal the expansive skies and dense tropical foliage.

Whether you’re admiring the artwork, joining workshops, or simply exploring the space, it’s a must-visit destination for anyone who appreciates the beauty of art and nature combined.

16. Follow That Dream Sign

Hours: Anytime of the day
Cost: No fees

Can you visit Tulum without snapping a pic at the Follow That Dream sign? Located on Tulum Beach Road, this bright green sign attracts dreamers and Instagram lovers alike.

However, it’s not just the catchy phrase that makes it a must-capture; the backdrop of lush palms and its nearness to the beach make it picture-perfect.

And the best part? No fee or set visiting hours, so you can stop by anytime during your Tulum adventures.

17. Cenote Zacil-Ha

Hours: Daily from 10 am to 6 pm
Cost: Entrance fees for Cenote Zacil-Ha are: Locals pay $100 pesos (~$6 USD) , whereas Mexican Nationals pay $150 pesos (~$9 USD) pesos, and Foreigners pay $300 pesos (~$18 USD).

Cenote Zacil-Ha is a popular natural pool with clear blue waters. Locals and tourists love it for its zip line and cliff jumping, as well as hammocks and a cafe for relaxing.

Famous on Instagram for its stunning beauty, this place offers a unique blend of excitement and tranquility, making it one of the must-visit places in Tulum.

18. Casa Malca

Hours: Beach club from 9 am to 6 pm
Cost: $2537 pesos (~$150 USD) gets you a day pass. $846 pesos (~$50 USD) is for entry, while the remaining $1691 pesos (~$100 USD) can be used for food and drinks at their three restaurants: Philosophy, Head of a Mad Man, and Ambrosia. Or check their website here.

Casa Malca in Tulum nails the art-meets-luxury vibe. Think stunning beach views, plus a whole lot of contemporary art and chic design.

Whether you’re strolling through the gardens, savoring a meal at the top-notch restaurant, or unwinding in one of the artsy rooms, there’s always something Insta-worthy awaiting around the corner.

So, if you’re drawn to elegance with a creative twist, Casa Malca has your feed covered.

19. Burrito Amor

Hours: Daily from 8 am to 10 pm
Cost:  See Burrito Amor’s menu here.

Burrito Amor isn’t just another restaurant in Tulum; it’s a standout gem. With its mouthwatering burritos and photo-worthy ambiance, it’s practically made for your Instagram feed.

But it’s not just about the looks—the food is top-notch too, with a range of clean and healthy options, including vegan and vegetarian choices. It’s the ultimate destination for both food lovers and photographers alike.

20. Tulum Ruins

Hours: Daily from 8 am to 5 pm
Cost: The entrance fee for the Tulum Ruins is 95 MXN ($5.60 USD). Hiring a guide costs 600-800 MXN ($35-50 USD). There is also a CONANP fee of 61 MXN ($3.50 USD) to enter the Tulum National Park.
Parking: $160 pesos (~$9.50 USD) per car

Perched on a cliff above the Caribbean Sea, these famous Maya ruins showcase ancient ingenuity and were once a key trading post connecting cities like Cobá and Chichen Itza.

Today, they’re not just a historical site but also popular on Instagram because of the beautiful contrast between the old stones and the blue sea.

While the ruins are amazing, the stunning views stand out, making it a must-see for history lovers and people who love taking selfies.

21. Playa Santa Fe

Cost: Playa Santa Fe is a free public beach. However, you must pay $60 pesos (~$3.50 USD) per person to enter Tulum National Park, which you can pay by credit card. And, if you’re also entering the Tulum Ruins, you’ll need to pay an additional $95 pesos (~$5.60 USD) per person, cash only.)
Parking: Paid parking lot for the Tulum Ruins of $160 pesos (~$9.50 USD) per car

Just next to the Tulum Ruins, Playa Santa Fe is one of the most Instagrammable places in Tulum, and it is famous for its stunning beach views and crystal-clear waters.

 Moreover, it’s an ideal spot for lounging, snorkeling, and capturing that cool beach photo.

Other Instagrammable Places in Tulum

There were a few beach clubs that were on my list that were either adults only or simply cost too much to get into. Since we were on a budget and traveling as a family, we skipped these. However, they definitely qualify as some of the most Instagrammable beach clubs, restaurants, and hotels in Tulum! Here they are:

  • Kin Toh at Azulik (adults-only): You should book your reservation at Kin Toh in advance because this is probably Tulum’s most popular photo spot! You probably have seen people post from here on Instagram with their famous nets and nests in the forest.
  • Coco Tulum (adults-only): This beach club is renowned for its all-white swings and exceptional beach amenities.
  • Vagalume Tulum (adults-only): This beach club has a high price tag, with a minimum spend of $224 per person. Moreover, the most Instagrammable Tulum photo spot here is the giant hand bridge across its pool.
  • Roc Luxe Tulum (adults-only): You’ll find the most Instagrammable moment right at this hotel/beach club entrance! There’s a really cool “swiss-cheese-esque” white entrance tunnel that is definitely a cool photo backdrop.
  • Papaya Playa Project: With a long stretch (900-meter) of Caribbean coastline, eco-friendly accommodations, and fun events like full-moon parties, it’s a great place for anyone seeking a slice of paradise.

Instagrammable Places Outside of Tulum

Everything you’ve seen so far on this list of Instagrammable places in Tulum has been right in Tulum. However, if you’re exploring the areas outside of Tulum as well, then there are several noteworthy places you can consider:

Closer to Playa del Carmen

  • Cenote Cristalino
  • Cenote Jardín Del Eden
  • Playa Xpu-Ha
  • Blue Cenote

Near Coba

  • Zona arqueológica de Coba
  • Cenote Choo-Ha

Near Valladolid

  • Cenote Chukum
  • Cenote Suytun
  • Valladolid
  • Cenote San Lorenzo Oxman
  • Cenote Hubiku

Near Chichén-Itzá

  • Cenote Ik Kil
  • Chichén-Itzá

Instagrammable Places in Tulum: Conclusion

And there you have it—Tulum’s best Instagrammable photo spots to make your feed pop! Additionally, the area boasts stunning beaches and cenotes alongside ancient ruins, blending natural beauty with historical charm seamlessly.

If you’re traveling in Mexico, consider a trip to Cancun. Check out my post for a 3-day itinerary!

Did I miss your favorite spot in Tulum? Comment and share your go-to places for the perfect shot.

Keep exploring and snapping those pics!


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About the author
Picture of Jasmine Alley

Jasmine Alley

I'm a Dallas-based, full-time travel blogger with a serious case of wanderlust! Through my website and Instagram, I hope to help others plan picture-perfect trips to the most beautiful places in the world! When I travel, I like to emphasize nature, hidden gems, and unique places.
Picture of Jasmine Alley

Jasmine Alley

I'm a Dallas-based, full-time travel blogger with a serious case of wanderlust! Through my website and Instagram, I hope to help others plan picture-perfect trips to the most beautiful places in the world! When I travel, I like to emphasize nature, hidden gems, and unique places.
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